Tiktoker Keith Lee Changes the Lives of Local Las Vegas Restaurant Owners
Photo from Business Insider
Keith Lee – a professional athlete turned TikToker – has become a saviour of restaurants. The 26 years old TikToker rose to fame at the end of 2022 when his videos started to gain a lot of attention. At the start of 2022, he had one million followers; now in 2023, he has over 10 million followers! Lee uses his platform to help struggling Las Vegas businesses gain visibility.
Lee began posting in 2020 to help with his social anxiety, and began by sharing cooking videos with his wife and two children. Through his relatable family content, he gained a lot of followers, but it was his honest food reviews that made him the 13th most followed account on TikTok in December 2022. He highlights food from small restaurants in his area that needs help attracting business. It all began when a viewer asked him to review their parent’s restaurant. His positive review of the food got him 20 million views and tens of thousands of comments.
A video for Frankensons Pizzeria in Las Vegas, which was requested from an employee that worked there, got nearly 35 million views and even gained the attention of the local news. Frank Steele – the owner of Frankensons Pizzeria – went from only making $400 a day to selling out daily after Lee posted his video. Steele said, “I have people coming in from Iowa, people from California, Lake Havasu. I had people come down from Utah, all because of this video… The response has been so overwhelming. I’m working to get stocked up on supplies and food. I am bringing everyone in to help. All I can say is thank you. This has been life-changing.”
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